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Technology, science and service industries: are you using email campaigns to get your customers' attention? Emails are a great way to get your products and promos in front of your customers while sharing your business' mission and expertise.
Getting our paws wet today! 🐾
🎇 Happy Fourth of July! Wishing everyone a happy holiday weekend!
We couldn't resist a dramatic rainy photo on yet another stormy day in New England. 🌧️
From real world news to viral videos, connecting with family to meeting strangers, hosting webinars to shopping online, social media has revolutionized how we communicate. On average, people use social media for 144 minutes every single day. Today is a day for us to appreciate the connectedness made possible by social media. It's not going away any time soon: what will social media bring us next?
Olive's working extra hard on National Take Your Dog to Work Day 🐶
Engagement is key to a successful business: maintaining a healthy relationship with your customers starts with knowing what they want to see! Keep an eye on what your audience is reacting to. Learn more about social media management and how Cobalt can help on our blog.
Your online shop can be a huge asset for your business, but about 80% of eCommerce sites actually fail within the first six months. There are dozens of little details that get overlooked, leading to the failure of sites that could have been largely successful. How can you ensure your site meets the mark? Check out our blog post for simple tips on helping your website thrive.
Beverage companies like High Water and Punchy, who partner with design studios @duzi.studio and @middaystudio, are embracing gender-neutral branding and ‘fauxstalgia’ to appeal to Gen Z and millennial audiences. Gen Z is a generation that drinks less than any other, valuing health and sustainability. Stylistically, products in the ready-to-drink category need a look that is not gender-specific as younger audiences reject the simplistic binaries for alcohol. Playful yet clean design choices keep these beverages inviting to all. Other design avenues are directed toward 'fauxstalgia', creating a sense of wistfulness for eras that millennials and Gen Z did not live through themselves. This style is vacation-inspired and draws inspiration from the 70s to the 2000s. We're excited to see how more brands continue to connect with younger, more progressive audiences and communicate their core values through visual branding!
Congrats to our very own Jess on getting married! 👰♀️ We're so happy for you and we're totally not crying.. 🥺 #kaiserabigdeal
Sell more with your online store! Check out our site or contact us to find out how our eCommerce solutions can work for you.
Where can customers interact with your business? In recent studies, Instagram has proven itself as the hub for engagement. Plus, it's where users seek out the brands they love. A well-kept social media presence can strengthen your brand's image and draw more attention to your products and services.