FRANCESSCA • WEDDING FLORIST

FRANCESSCA • WEDDING FLORIST
FRANCESSCA • WEDDING FLORIST

BOOKING 2021 + 2022 WEDDINGS ✨ From FL to everywhere! ✈️ Selflessly serving YOU any week day🌷 Place an order now ⬇️ Or DM your flower cart inquiries!

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goldiesflowertruck

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Brevard County, Florida

FRANCESSCA • WEDDING FLORIST

CHRISTMAS BRIDAL GIVEAWAY🎄 Goldie's surpassed 900+ followers recently without me really noticing (thanks, busy holiday season ;) so I never did my regular giveaway! But here we are now to reconcile that on Christmas! 🌟 I hope your day is filled with joy & loved ones, & that we all can remember the real *Reason for the Season* which is Christ Jesus who came to save us. • • • Let's get to that prize! ⬇️ In honor of this Day on which most people give & keep giving, I'd love to grant a special gift to all you SOON-TO-BE BRIDES 🎁 If you haven't booked with me already & don't yet have another floral vendor for your big day, this is for you: The winner of this giveaway will receive their Bridal Bouquet as well as their Groom's Boutonniere FREE OF CHARGE along with the rest of their wedding package! 💐 We're talking about (a minimum of) $225 value! Think about how brides can save those funds OR spend it someplace else on their special day. ✨ This is a RARE opportunity that most florists never offer, so be sure to follow ALL the rules for yourself or your other engaged friends! ⬇️ • • • 1 - follow @goldiesflowertruck 2 - like this post 3 - tag ENGAGED couples or gals in the comments. The more tags, the more entries! BONUS ENTRY: 4 - share this post to stories & tag @goldiesflowertruck For creatives who aren't yet engaged: To every person that tags their fiancee friends in the comments, I'll give a price cut for a Workshop of mine! Tag away 🥳 Winner will be announced Wednesday 12/30, so get to sharing! This is a SUPER STEAL deal & will bless any up-&-coming bride 🧡

Melbourne, Florida

FRANCESSCA • WEDDING FLORIST

SAVE THE DATE! 🍝 ALL MY DISNEY LOVERS 🏰 T-minus 2 months until the BELLA NOTTE WEDDING WORKSHOP coming in Spring of 2021! I hope you love these graphics as much as I do 🤩 They came together even better than I could have imagined! (Thanks a million @shortandsweetcreative 😉) • • • DATE: February 7th, 2021 TIME: 2-5pm PLACE: @thegroveofmelbourne FEATURING: *Lady & the Tramp *Beauty & the Beast *Megara & Hercules *Mulan & Shang *Imelda & Hector *Leia & Han • • • This Wedding Workshop will take place just before Valentine's in order to give all my fellow Disney fanatics some B💣MB couples content to post on said romantic weekend! 💕 Again, SAVE THIS DATE! Mark down Sunday, February 7th in your calendars right away - More details coming soon, but suffice it to say that you WON'T want to miss this! ✨

FRANCESSCA • WEDDING FLORIST

WE👏🏻LOVE👏🏻THE👏🏻B&W's👏🏻& ALL👏🏻THE👏🏻DETAILS👏🏻 (I basically die every day over these photos, by the way. My Workshop didn't deserve @spencerlucasphoto 🥺) • • • I hope everyone had the best Thanksgiving, the best weekend, & the best Cyber Monday today! I know I'VE been enjoying all the #ShopSmall going around recently, & I hope all my friendors have had great success as well! 🧡 I love when the holiday season rolls around & everyone becomes even MORE creative with their gift giving! Send me a message to chat about special + custom floral orders 💐 • • • ALSOOOO a very, very special Spring Workshop announcement is coming soon! Stay tuned between now & 12/7 ✨ Director + Coordinator: @goldiesflowertruck Venue: @thegroveofmelbourne Florist: @goldiesflowertruck Event Rentals: @a.picnic.affair Invitations + Flatlays: @shortandsweetcreative Bridal Gowns: @oliviabowenbridal Catering: @a.picnic.affair Models: @lauren_tybor @daniel__buyeske @francessca.belle @the_drawd Guest Instructor: @boomphotography.co

The Grove of Melbourne

FRANCESSCA • WEDDING FLORIST

I only have one thing to say.... WOOOOOWZAAA 🌠 How are these images even real?! My attendees' galleries so far from SHIMMER have literally been knocked OUT of the park! 😭 These captures are by @blaktammyphotography (one of the sweetest gals ever) - everyone needs to follow & support her to see more of this goodness! 🤩 • • • A special thank you to my *amazing* models for striking those stunning poses all night long! Honestly, couldn't have picked a more good-lookin' lineup 🔥 An even BIGGER thank you to whom I consider my most fabulous business mentor - my elder sister at @shortandsweetcreative who always grants my events STELLAR invitation suites & flatlays (oh, & the cutest menus everrrrr). You're the best, Sandra! 🥰 • • • Last but not least, a huge round of applause to my sweet "friendor" Ally, CEO of @a.picnic.affair 👏🏻 I could not have put this wonderful Workshop on without your help, either! 🧺 Everyone be sure to follow & support ALL these pages on this fine Small Business Saturday!! Director + Coordinator: @goldiesflowertruck Venue: @thegroveofmelbourne Florist: @goldiesflowertruck Event Rentals: @a.picnic.affair Invitations + Flatlays: @shortandsweetcreative Bridal Gowns: @oliviabowenbridal Catering: @a.picnic.affair Models: @lauren_tybor @daniel__buyeske @francessca.belle @the_drawd Guest Instructor: @boomphotography.co

The Grove of Melbourne

FRANCESSCA • WEDDING FLORIST

✨ SWIPE FOR MORE HEARTHSTONE MAGIC ✨ This time I'm sharing @blaktammyphotography 's perspective on that fantastic Workshop day! 🤩 You have GOT to check out slide 4 & 6 ➡️ I want to highlight on how Patricia with @cypress.table KILLED IT with her truck & special personality! I truly couldn't have pulled it off without her participation 🧡 I'm just obsessed with everyone's captures of my first big event! 😍 • • • But, without further ado, the ULTIMATE purpose for this post: announcing our giveaway winner officially! You may have already seen on my stories, but the winner of another SHIMMER Workshop slot is.... @ladybluephotobynj 🎉 Congrats again on winning, Nerissa! I'm always so glad & grateful for those of you that enter! 🥳 Speaking of which ➡️ all other participants--make sure you DM me if you haven't already previously received $20 off of my *next* Workshop in the Spring, BELLA NOTTE! 🍝 • • • I'm very, very, very excited to be announcing more Spring events as the coming weeks go by! 2021 will (somehow manage to) top 2020's success.... Don't know quite how yet, but we'll all figure that out as it happens, huh? 😉 Xoxo, Your Flower Girl! 💐

Covington Farm
STAYING IN THE BLACK IN YOUR BUSINESS
- save my ✨ favorite✨ tip for later on! -
Want to know the #1 way I ensure I never lose money in this business? Keep reading 👇🏻
No matter the *type* of business you run (floral, photography, accounting, etc), you NEED to remember the following:
🖤 Since a lot of us professionals participate in styled shoots, promos, or simple pro-bono gifts a lot of the time--or at least, at the start of our brands--it's SMARTEST to try & line up your *discounted dealings* with your *paid opportunities*💲
• • •
🖤 This may seem very common-sense-like, but I've found that it actually ISN'T thought of that much!
Yet, it's manageable, trust me. I do it within Goldie's all the time & know for a FACT that it's saved me from several potential losses.
🖤 "But what does this theory look like in action?"
Well, I'll show you 😉 Here's 1 great example: 👇🏻
I have a paid funeral order coming up that's followed by a gifted friendsgiving order. Then, I have a paid bridal shower order JUST before a free styled shoot I agreed to!
In each of these circumstances, the *free* job is worth doing because of the *paid* one alongside it.
🖤 As professionals, we obviously have to weigh relevant pros & cons involved each time these things arise...But it's so rare for me to be forced to tell someone no! 🥳
Continuing on 👇🏻
• • •
After all that, I have another styled shoot [paid] followed by my very own event, the "Shimmer" Wedding Workshop, followed by a large wedding! "Shimmer" will mean $100's coming out of MY pocket for once, but it's worth the investment due to my wedding on the 21st!
🖤 So, how will I stay afloat? ➡️ Because the large-scale opportunities that are money-MAKERS are always paired with gigs that'll be money-TAKERS.
It's worth it, folks! Business = More Business, & there's nothing too complicated about that 😉
🖤 Every kind of business or hospitality worker should still take these ideas with a grain of salt, since
1) everyone's experiences are different &
2) slower months (like July) could make applying it more difficult.
However, let me know your thoughts on this *theory* because it TRULY is my all-time favorite life- & money-saver!! 🙌🏻

FRANCESSCA • WEDDING FLORIST

STAYING IN THE BLACK IN YOUR BUSINESS - save my ✨ favorite✨ tip for later on! - Want to know the #1 way I ensure I never lose money in this business? Keep reading 👇🏻 No matter the *type* of business you run (floral, photography, accounting, etc), you NEED to remember the following: 🖤 Since a lot of us professionals participate in styled shoots, promos, or simple pro-bono gifts a lot of the time--or at least, at the start of our brands--it's SMARTEST to try & line up your *discounted dealings* with your *paid opportunities*💲 • • • 🖤 This may seem very common-sense-like, but I've found that it actually ISN'T thought of that much! Yet, it's manageable, trust me. I do it within Goldie's all the time & know for a FACT that it's saved me from several potential losses. 🖤 "But what does this theory look like in action?" Well, I'll show you 😉 Here's 1 great example: 👇🏻 I have a paid funeral order coming up that's followed by a gifted friendsgiving order. Then, I have a paid bridal shower order JUST before a free styled shoot I agreed to! In each of these circumstances, the *free* job is worth doing because of the *paid* one alongside it. 🖤 As professionals, we obviously have to weigh relevant pros & cons involved each time these things arise...But it's so rare for me to be forced to tell someone no! 🥳 Continuing on 👇🏻 • • • After all that, I have another styled shoot [paid] followed by my very own event, the "Shimmer" Wedding Workshop, followed by a large wedding! "Shimmer" will mean $100's coming out of MY pocket for once, but it's worth the investment due to my wedding on the 21st! 🖤 So, how will I stay afloat? ➡️ Because the large-scale opportunities that are money-MAKERS are always paired with gigs that'll be money-TAKERS. It's worth it, folks! Business = More Business, & there's nothing too complicated about that 😉 🖤 Every kind of business or hospitality worker should still take these ideas with a grain of salt, since 1) everyone's experiences are different & 2) slower months (like July) could make applying it more difficult. However, let me know your thoughts on this *theory* because it TRULY is my all-time favorite life- & money-saver!! 🙌🏻

Moultrie, Georgia
MISSING GEORGIA HARDCORE😭
Someone needs to book me out of state so that I can travel again ASAP! (@marleysinclairephotography what's our progress report on that? ;)
• • •
I'm very thankful for where I'm at & *blessed* to have enough time in the week to accomplish both 40+ hours of work as well as constant college coursework! 🤓
If you're still in school whilst simultaneously working full-time, I FEEL YOU.
However, let's keep charging on (go knights ⚔️😉) through it! There's always a light at the end of the tunnel.
• • •
Deliveries are still being accepted daily & CALENDAR CARD MEMBERS, you have access to your November Deal of the month! 🎁 FREE Autumn Bud Vase + only $10 delivery! 💐

FRANCESSCA • WEDDING FLORIST

MISSING GEORGIA HARDCORE😭 Someone needs to book me out of state so that I can travel again ASAP! (@marleysinclairephotography what's our progress report on that? ;) • • • I'm very thankful for where I'm at & *blessed* to have enough time in the week to accomplish both 40+ hours of work as well as constant college coursework! 🤓 If you're still in school whilst simultaneously working full-time, I FEEL YOU. However, let's keep charging on (go knights ⚔️😉) through it! There's always a light at the end of the tunnel. • • • Deliveries are still being accepted daily & CALENDAR CARD MEMBERS, you have access to your November Deal of the month! 🎁 FREE Autumn Bud Vase + only $10 delivery! 💐

Kissimmee, Florida
🕷️ STAYING IN THE BLACK IN YOUR BUSINESS...🕷️ was supposed to be the topic of the day (mostly because it's pretty appropriate for Halloween, huh? ;)
But, sometimes you don't always get to everything on your *to-do list* each day 😅
• • •
No worries here, however, because there's always tomorrow! It's going to be a very, very busy next 72 hours as I'm hosting my first ever Wedding Workshop "Hearthstone" on Monday--but I can't WAIT 🤩 And I'm sure I'll find a moment to post.
In my humblest opinion, it's going to come together MEGA stunningly!!!
• • •
Till I'm able to share sneak peeks with you all, make sure to think of any loved ones with birthdays, anniversaries, or other special days ahead! I still accept every-day deliveries with L🌼VE!
HAPPY DRESS UP DAY, Y'ALL 🎃
#AfterMidnightPostingOops

FRANCESSCA • WEDDING FLORIST

🕷️ STAYING IN THE BLACK IN YOUR BUSINESS...🕷️ was supposed to be the topic of the day (mostly because it's pretty appropriate for Halloween, huh? ;) But, sometimes you don't always get to everything on your *to-do list* each day 😅 • • • No worries here, however, because there's always tomorrow! It's going to be a very, very busy next 72 hours as I'm hosting my first ever Wedding Workshop "Hearthstone" on Monday--but I can't WAIT 🤩 And I'm sure I'll find a moment to post. In my humblest opinion, it's going to come together MEGA stunningly!!! • • • Till I'm able to share sneak peeks with you all, make sure to think of any loved ones with birthdays, anniversaries, or other special days ahead! I still accept every-day deliveries with L🌼VE! HAPPY DRESS UP DAY, Y'ALL 🎃 #AfterMidnightPostingOops

Hyatt Regency Clearwater Beach Resort and Spa
💰 LET'S TALK INVESTMENTS 💰
What do we think about them, friends??
*P.S. save this discussion for later!*
• From business coaches or styled shoots to online courses or certifications--are any of these necessary? Can we all get by without them?
Your answer might be undoubtedly yes, you COULD get by without them....You may have the "Plenty of people probably have before, so why can't I?" kind of mentality.
💰 HOWEVER - let me just bring to your attention to how much LONGER it could take you to get where you need to/want to be if you DON'T invest ➡️ Several months, maybe even several YEARS added onto your business timeline!
All because you decided to save, save, & save some more...?
• • •
💰 I should make it clear before I go on that I am just about the BIGGEST advocate on earth for waiting until you absolutely **must** to incur extra expenses. Funds don't hardly ever come easy, plus you never know when you'll have an unexpected expenditure.
💰 But the thing is, if I personally had kept purchasing from retail instead of investing in my wholesaler license, or I had refused to spend money on a larger cooler so that I could say YES to bigger floral requests, my business would've NEVER come close to being where it is today as soon!
💰 Investments are important. But the type of investment you MAKE is totally up to your discernment.
I always recommend to newer entrepreneurs to never, EVER invest in something before that *something* will be used regularly.
• • •
💰 A website, for example: why spend hundreds a year, if not thousands, before a business has an inch of client traffic going there?
It may seem super straight forward, but sadly I've met folks who say they felt bankrupt because of their decision to throw funds at a site, business procedure, or singular item before they even had a client base that'd utilize it!
⬇️ LET ME KNOW your thoughts on investments, on NOT spending, or on anything money-related below!
I'll be *pinning* my 2 favorite comments for other viewers to learn from 🤗
💰 Also, I'm a firm believer in staying in the BLACK in your business...so that'll be the next post's topic! Because *budgeting* is EVERYONE'S favorite pastime, right? 😉😉

FRANCESSCA • WEDDING FLORIST

💰 LET'S TALK INVESTMENTS 💰 What do we think about them, friends?? *P.S. save this discussion for later!* • From business coaches or styled shoots to online courses or certifications--are any of these necessary? Can we all get by without them? Your answer might be undoubtedly yes, you COULD get by without them....You may have the "Plenty of people probably have before, so why can't I?" kind of mentality. 💰 HOWEVER - let me just bring to your attention to how much LONGER it could take you to get where you need to/want to be if you DON'T invest ➡️ Several months, maybe even several YEARS added onto your business timeline! All because you decided to save, save, & save some more...? • • • 💰 I should make it clear before I go on that I am just about the BIGGEST advocate on earth for waiting until you absolutely **must** to incur extra expenses. Funds don't hardly ever come easy, plus you never know when you'll have an unexpected expenditure. 💰 But the thing is, if I personally had kept purchasing from retail instead of investing in my wholesaler license, or I had refused to spend money on a larger cooler so that I could say YES to bigger floral requests, my business would've NEVER come close to being where it is today as soon! 💰 Investments are important. But the type of investment you MAKE is totally up to your discernment. I always recommend to newer entrepreneurs to never, EVER invest in something before that *something* will be used regularly. • • • 💰 A website, for example: why spend hundreds a year, if not thousands, before a business has an inch of client traffic going there? It may seem super straight forward, but sadly I've met folks who say they felt bankrupt because of their decision to throw funds at a site, business procedure, or singular item before they even had a client base that'd utilize it! ⬇️ LET ME KNOW your thoughts on investments, on NOT spending, or on anything money-related below! I'll be *pinning* my 2 favorite comments for other viewers to learn from 🤗 💰 Also, I'm a firm believer in staying in the BLACK in your business...so that'll be the next post's topic! Because *budgeting* is EVERYONE'S favorite pastime, right? 😉😉

Covington Farm
THANK YOU BUNCHES & BUNCHES (floral pun intended) for all your support in the giveaway, & for helping Goldie's even get this far!! 🧡
I wanted to reiterate (before announcing the WINNER) that I truly appreciate each & every form of support, whether that's purchasing blooms or simply saving posts! 🤗
Without further ado, let's get to it! ➡️
• • •
The lucky winner of the FREE $275 Wedding Workshop slot is....🥁
@lesliefernandezphotography 🎉
CONGRATULATIONS! Can't wait to meet you at 1 of our 2 amazing events & get to see your work first hand!! So glad you entered 💐

But wait, folks, there's more!
Not only has Leslie won her free Workshop slot, but I felt so blessed by all the participation from you all that I decided I'll ALSO be giving one other lovely participant 50% OFF a Workshop spot as well! 🙌🏻
Drumroll please...🥁
This runner-up is @fuentesphotovideo 🎉
SURPRISE! I'm so happy to give this discount to such a talented creative!
• • •
And wait...there's MORE??
Because I believe in giving more than you receive, I want to grant EACH person who entered $20 OFF of a slot to my NEXT pair of Workshops coming in early February! 💌
Aren't giveaways so fun??! 🥳

All winners & participants, please DM me for both details on your prizes & on exclusive info regarding the themes for my Spring Workshops!
Can't wait to share more with all of youuu 🌼

FRANCESSCA • WEDDING FLORIST

THANK YOU BUNCHES & BUNCHES (floral pun intended) for all your support in the giveaway, & for helping Goldie's even get this far!! 🧡 I wanted to reiterate (before announcing the WINNER) that I truly appreciate each & every form of support, whether that's purchasing blooms or simply saving posts! 🤗 Without further ado, let's get to it! ➡️ • • • The lucky winner of the FREE $275 Wedding Workshop slot is....🥁 @lesliefernandezphotography 🎉 CONGRATULATIONS! Can't wait to meet you at 1 of our 2 amazing events & get to see your work first hand!! So glad you entered 💐 But wait, folks, there's more! Not only has Leslie won her free Workshop slot, but I felt so blessed by all the participation from you all that I decided I'll ALSO be giving one other lovely participant 50% OFF a Workshop spot as well! 🙌🏻 Drumroll please...🥁 This runner-up is @fuentesphotovideo 🎉 SURPRISE! I'm so happy to give this discount to such a talented creative! • • • And wait...there's MORE?? Because I believe in giving more than you receive, I want to grant EACH person who entered $20 OFF of a slot to my NEXT pair of Workshops coming in early February! 💌 Aren't giveaways so fun??! 🥳 All winners & participants, please DM me for both details on your prizes & on exclusive info regarding the themes for my Spring Workshops! Can't wait to share more with all of youuu 🌼

Brevard County, Florida
🎉PHOTOGRAPHER GIVEAWAY

Thank you all SO much for 700 flower friends!! I did not expect to reach that number so soon. I am reminded daily of how BLESSED this business is & has been, & wish I could thank each & every one of you with a hug somehow!! 🤗
• • •
But for now, as promised, I have 1 FREE WORKSHOP SLOT to give a lucky photographer!!

Let's chat about that PRIZE:
🎁 As I hadn't expected to gain 700 on here so soon, I was anticipating granting one photographer a spot in Goldie's "Shimmer" Wedding Workshop, on 11/20/2020 for Winter!
🎁 However, since there are still 5 days left to sign up for Goldie's "Hearthstone" Wedding Workshop on Monday for Autumn, I will be leaving the decision up to the winner!!
🎁 Therefore, the prize is ONE FREE $275 ticket to one of Goldies' upcoming Workshop events!

Let's get to the RULES:
🌼1 - Like + Save this post
🌼2 - Follow @goldiesflowertruck
🌼3 - Share this post to your story + tag @goldiesflowertruck
🌼 Extra - tag 2 photographers in the comments who'd want to win this, too!
• • •
Super simple, folks ✨ I just really wanted to show my appreciation for you all by giving away this valuable spot. The support of every person on the other end of this screen means the world!
🎉 Winner announced on Thursday (10/29) evening. May the best photog win! 👏🏻

FRANCESSCA • WEDDING FLORIST

🎉PHOTOGRAPHER GIVEAWAY Thank you all SO much for 700 flower friends!! I did not expect to reach that number so soon. I am reminded daily of how BLESSED this business is & has been, & wish I could thank each & every one of you with a hug somehow!! 🤗 • • • But for now, as promised, I have 1 FREE WORKSHOP SLOT to give a lucky photographer!! Let's chat about that PRIZE: 🎁 As I hadn't expected to gain 700 on here so soon, I was anticipating granting one photographer a spot in Goldie's "Shimmer" Wedding Workshop, on 11/20/2020 for Winter! 🎁 However, since there are still 5 days left to sign up for Goldie's "Hearthstone" Wedding Workshop on Monday for Autumn, I will be leaving the decision up to the winner!! 🎁 Therefore, the prize is ONE FREE $275 ticket to one of Goldies' upcoming Workshop events! Let's get to the RULES: 🌼1 - Like + Save this post 🌼2 - Follow @goldiesflowertruck 🌼3 - Share this post to your story + tag @goldiesflowertruck 🌼 Extra - tag 2 photographers in the comments who'd want to win this, too! • • • Super simple, folks ✨ I just really wanted to show my appreciation for you all by giving away this valuable spot. The support of every person on the other end of this screen means the world! 🎉 Winner announced on Thursday (10/29) evening. May the best photog win! 👏🏻

Haus 820
EXPENSES OF A FLORIST, PART 2:
**🍂 Save this post for later + the BOMB boho inspooo! 😍**
>>>In this mini series, we've already briefly discussed expenses such as supply, administrative, & transportation expenses--the majority of which REOCCUR & are used on a WEEKLY basis.
>>>Today, I'll be touching on the more variant, miscellaneous mystery expenses that most people would NEVER even guess we florists have.
• • •
💲FLOWER CARE + MAINTENANCE:
Did you know flowers last longer after being treated with mineral "flower food"? Did you know flowers last longer when stored in very cold temperatures? Did you know flowers last longer when the stems are recut every other day?
🌼Since all these things are true, florists are required to purchase food packets, ginormous coolers, sharper equipment, & more. Additionally, coolers require repairs (just like a car might), clippers tend to dull, & flower food runs out quickly (as I ALSO personally give all my recipients free food packs with their orders)!
• • •
💲Next up, MISCELLANEOUS:
I could go on forever about the unexpected costs that have come with this job--which I wouldn't change for the WORLD!--but I'll go ahead & name only the more frequent ones!
🌼 a) Last minute CANCELLATIONS...while they may be unavoidable sometimes, it costs us **a lot**. Flowers are a perishable product, so once they're purchased, but someone cancels, there's really no going back, folks!
🌼 b) RENTALS...this is more specific to Goldie's, but I know other vendors who often have to rent trailers or trucks for larger events. Same thing for me--if I'm leaving the state for a big wedding, I've got to book a rental vehicle!
🌼 c) INVESTMENTS...this can mean a website, business mentor, internship, certification, online course, vehicle, marketing strategy, equipment--anything like that!
>>> I've made plenty of investments since starting, whether it was in people or in objects. But this weekend I'll release a post spelling out precisely what ON, & which I think were necessary or non-effective.
💲Did this post connect with you??
If so, please save, then share & tag Goldie's on your story so we can spread the word about our *mystery* expenses! ✨

FRANCESSCA • WEDDING FLORIST

EXPENSES OF A FLORIST, PART 2: **🍂 Save this post for later + the BOMB boho inspooo! 😍** >>>In this mini series, we've already briefly discussed expenses such as supply, administrative, & transportation expenses--the majority of which REOCCUR & are used on a WEEKLY basis. >>>Today, I'll be touching on the more variant, miscellaneous mystery expenses that most people would NEVER even guess we florists have. • • • 💲FLOWER CARE + MAINTENANCE: Did you know flowers last longer after being treated with mineral "flower food"? Did you know flowers last longer when stored in very cold temperatures? Did you know flowers last longer when the stems are recut every other day? 🌼Since all these things are true, florists are required to purchase food packets, ginormous coolers, sharper equipment, & more. Additionally, coolers require repairs (just like a car might), clippers tend to dull, & flower food runs out quickly (as I ALSO personally give all my recipients free food packs with their orders)! • • • 💲Next up, MISCELLANEOUS: I could go on forever about the unexpected costs that have come with this job--which I wouldn't change for the WORLD!--but I'll go ahead & name only the more frequent ones! 🌼 a) Last minute CANCELLATIONS...while they may be unavoidable sometimes, it costs us **a lot**. Flowers are a perishable product, so once they're purchased, but someone cancels, there's really no going back, folks! 🌼 b) RENTALS...this is more specific to Goldie's, but I know other vendors who often have to rent trailers or trucks for larger events. Same thing for me--if I'm leaving the state for a big wedding, I've got to book a rental vehicle! 🌼 c) INVESTMENTS...this can mean a website, business mentor, internship, certification, online course, vehicle, marketing strategy, equipment--anything like that! >>> I've made plenty of investments since starting, whether it was in people or in objects. But this weekend I'll release a post spelling out precisely what ON, & which I think were necessary or non-effective. 💲Did this post connect with you?? If so, please save, then share & tag Goldie's on your story so we can spread the word about our *mystery* expenses! ✨

Rock Springs Kelly Park
HOW I MADE 5 FIGURES IN LESS THAN 7 MONTHS AFTER LAUNCHING, PART 2:
🍂*bookmark this post + send to your fave entrepreneur!*🍂
1 - Networking, networking, NETWORKING. As I mentioned in the first post of the series, saying YES to people often allows you to meet creatives you never would've otherwise (like all the ladies from this Rock Springs shoot👆🏻)!! Take every opportunity you can to connect with other professionals & I promise you, you won't regret it ✨
• • •
2 - I DELIVERED whatever days & times clients needed. That's right...that means Sundays (which NO florists hardly anywhere do), & after hours i.e. 7pm delivery? You got it. 🚚
Doing this NOW when I'm a more established business is pretty rare...However, when I was first starting out, it was **basically** a necessity. If I couldn't deliver on a loved one's bday, for example, the client would choose someone else...& I never wanted to allow that! I want to be everyone's florist, & while that seems overly-ambitious, I like to think I'm halfway there 😉 Go out if your way to serve your customers when you're first starting out, especially!!
• • •
3 - Do GIVEAWAYS at every-so-many followers! My practice has been to do one for every 100 I gain, & guess what! It always pays off. I get new flower friends who follow Goldie's, but also meet new gals or creatives because of whoever wins! 🎁
I understand that most professionals might not want to deal with the whole charade, or some photogs feel as though it won't reap anything great--but trust me, even doing ONE will give you a different perspective!! I've even booked a wedding as a result of one 💐

FRANCESSCA • WEDDING FLORIST

HOW I MADE 5 FIGURES IN LESS THAN 7 MONTHS AFTER LAUNCHING, PART 2: 🍂*bookmark this post + send to your fave entrepreneur!*🍂 1 - Networking, networking, NETWORKING. As I mentioned in the first post of the series, saying YES to people often allows you to meet creatives you never would've otherwise (like all the ladies from this Rock Springs shoot👆🏻)!! Take every opportunity you can to connect with other professionals & I promise you, you won't regret it ✨ • • • 2 - I DELIVERED whatever days & times clients needed. That's right...that means Sundays (which NO florists hardly anywhere do), & after hours i.e. 7pm delivery? You got it. 🚚 Doing this NOW when I'm a more established business is pretty rare...However, when I was first starting out, it was **basically** a necessity. If I couldn't deliver on a loved one's bday, for example, the client would choose someone else...& I never wanted to allow that! I want to be everyone's florist, & while that seems overly-ambitious, I like to think I'm halfway there 😉 Go out if your way to serve your customers when you're first starting out, especially!! • • • 3 - Do GIVEAWAYS at every-so-many followers! My practice has been to do one for every 100 I gain, & guess what! It always pays off. I get new flower friends who follow Goldie's, but also meet new gals or creatives because of whoever wins! 🎁 I understand that most professionals might not want to deal with the whole charade, or some photogs feel as though it won't reap anything great--but trust me, even doing ONE will give you a different perspective!! I've even booked a wedding as a result of one 💐

Palm Bay, Florida
EXPENSES OF A FLORIST, PART 1:
🍂*save this post for later + send to a business owner friend!*🍂
Want to know a little insider that most florists don't share? Do you ever wonder why florists might "charge so much" for their services?
I'm here to spell out just the beginnings of why rates can be the way they are, & why they shouldn't seem so "high" any longer.
• • •
💲Let's start with SUPPLIES. On a weekly basis, I utilize:
- Ribbon, twine, newspaper, tissue paper, stickers, clippers, scissors, pliers, floral tape, flower food, tags, cages, foam, wire, pins, & more.
🌼 More than half of the above mentioned items have to be re-purchased several times a month. This means they are RECURRING expenses, & unlike a sewing machine or camera, cannot be bought once & then made to last.
💲Next up, ADMINISTRATIVE expenses. As you can imagine, these consist of:
- Taxes (quarterly), vendor relations, contracts, website design, website operations, phone bills, data purchases, business cards, venue payments, business mentorships, resale permits, sole proprietor licensing, & more.
🌼 Once again, many of the formerly mentioned expenses are RECURRING & simply aren't "one-&-done"! I'm sure any entrepreneur understands all too well just how much time & meticulous tracking goes into organizing all Admin costs.
• • •
💲Lastly for today, let's go over everyone's favorite... TRANSPORTATION expenses. I think it goes without saying that *no one* likes receiving the bill from their mechanic, but just imagine how often you take your car in...& then multiply it by like, 5.
That's pretty much the norm for us florists!! We heavily rely on our delivery vehicles, & the costs can range from:
- vehicle checkups, car repairs, tire adjustments, internal vehicle care, oil changes, transmission costs, paint jobs, delivery equipment, plates, tags, & more.
🌼 In closing, this is all just a GLIMPSE into the behind-the-scenes of a florist & business owner. I understand that most of these can apply to others within similar industries, so if you've made it this far, SHARE with a friend or onto your story!
Can't wait for the next post 💐

FRANCESSCA • WEDDING FLORIST

EXPENSES OF A FLORIST, PART 1: 🍂*save this post for later + send to a business owner friend!*🍂 Want to know a little insider that most florists don't share? Do you ever wonder why florists might "charge so much" for their services? I'm here to spell out just the beginnings of why rates can be the way they are, & why they shouldn't seem so "high" any longer. • • • 💲Let's start with SUPPLIES. On a weekly basis, I utilize: - Ribbon, twine, newspaper, tissue paper, stickers, clippers, scissors, pliers, floral tape, flower food, tags, cages, foam, wire, pins, & more. 🌼 More than half of the above mentioned items have to be re-purchased several times a month. This means they are RECURRING expenses, & unlike a sewing machine or camera, cannot be bought once & then made to last. 💲Next up, ADMINISTRATIVE expenses. As you can imagine, these consist of: - Taxes (quarterly), vendor relations, contracts, website design, website operations, phone bills, data purchases, business cards, venue payments, business mentorships, resale permits, sole proprietor licensing, & more. 🌼 Once again, many of the formerly mentioned expenses are RECURRING & simply aren't "one-&-done"! I'm sure any entrepreneur understands all too well just how much time & meticulous tracking goes into organizing all Admin costs. • • • 💲Lastly for today, let's go over everyone's favorite... TRANSPORTATION expenses. I think it goes without saying that *no one* likes receiving the bill from their mechanic, but just imagine how often you take your car in...& then multiply it by like, 5. That's pretty much the norm for us florists!! We heavily rely on our delivery vehicles, & the costs can range from: - vehicle checkups, car repairs, tire adjustments, internal vehicle care, oil changes, transmission costs, paint jobs, delivery equipment, plates, tags, & more. 🌼 In closing, this is all just a GLIMPSE into the behind-the-scenes of a florist & business owner. I understand that most of these can apply to others within similar industries, so if you've made it this far, SHARE with a friend or onto your story! Can't wait for the next post 💐

Winter Park, Florida
HOW I MADE 5 FIGURES IN LESS THAN 7 MONTHS AFTER LAUNCHING, PART 1:
🍂*save this post to refer to these tips again later!*
1 - Anyone who knows me can tell you that I (constantly) market myself as a florist to everyone I know. Friends, family, strangers. You name it! This HAS to be done from the get-go when you're a new entrepreneur in order to put your name out there, & set that bug in peoples' ears in case they'll need you in the future! 💐
• • •
2 - Say yes yes YES to everything when you're first starting out. Pro-bono photoshoot flowers? Do it. Promotions that make you less money but get you more clients? Heck yes. Favors for other vendors? NIKE, just do it! I can't express enough how saying YES to people in my first few weeks of business has helped me get to where I am today ✔️
3 - Set up & design styled shoots! Does this feel too trendy/overdone/overrated nowadays? Maybe...but virtually ANYONE who's done them is sure to tell you that they pay off every time! Just put yourself out there, no matter what kind of vendor you are. I promise they're so fun & a beneficial experience, too! 🤩
• • •
4 - Do not set aside work hours. "WHAT?" you might say. "Boundaries with clients are sooo important!"
Well, yes, but here's the other side of that coin: when I first started out, if I had decided I wouldn't work outside of the 9-5 window (whether it was messaging, advertising, designing, etc), I would've lost so many potential buyers. I can recall just how many guests I said YES to when it wasn't all that convenient for me, but NOW those people are some of my most loyal clients!! ⭐
Don't worry...PART 2 is coming soon & will include the NEXT steps a newbie entrepreneur can take (such as setting healthy boundaries)! But that's a convo for another day 😉 Stay tuned ✨

FRANCESSCA • WEDDING FLORIST

HOW I MADE 5 FIGURES IN LESS THAN 7 MONTHS AFTER LAUNCHING, PART 1: 🍂*save this post to refer to these tips again later!* 1 - Anyone who knows me can tell you that I (constantly) market myself as a florist to everyone I know. Friends, family, strangers. You name it! This HAS to be done from the get-go when you're a new entrepreneur in order to put your name out there, & set that bug in peoples' ears in case they'll need you in the future! 💐 • • • 2 - Say yes yes YES to everything when you're first starting out. Pro-bono photoshoot flowers? Do it. Promotions that make you less money but get you more clients? Heck yes. Favors for other vendors? NIKE, just do it! I can't express enough how saying YES to people in my first few weeks of business has helped me get to where I am today ✔️ 3 - Set up & design styled shoots! Does this feel too trendy/overdone/overrated nowadays? Maybe...but virtually ANYONE who's done them is sure to tell you that they pay off every time! Just put yourself out there, no matter what kind of vendor you are. I promise they're so fun & a beneficial experience, too! 🤩 • • • 4 - Do not set aside work hours. "WHAT?" you might say. "Boundaries with clients are sooo important!" Well, yes, but here's the other side of that coin: when I first started out, if I had decided I wouldn't work outside of the 9-5 window (whether it was messaging, advertising, designing, etc), I would've lost so many potential buyers. I can recall just how many guests I said YES to when it wasn't all that convenient for me, but NOW those people are some of my most loyal clients!! ⭐ Don't worry...PART 2 is coming soon & will include the NEXT steps a newbie entrepreneur can take (such as setting healthy boundaries)! But that's a convo for another day 😉 Stay tuned ✨

Saint Cloud, Florida
DOUBLE POSTING today for a very important announcement!
Goldie's met & surpassed an extremely crucial goal this last week--after less than 7 months of business operations, this once-tiny-endeavor has grown & expanded into a 5-figure brand! ⭐⭐⭐
• • •
I could not be more thankful to the Lord for allowing me to come this far & having this much success in such a short amount of time! Considering I never presumed I'd exceed such a goal until after this winter, I'm extreeeemely blessed 🧡
• • •
As always, family deserves the majority of the thanks the majority of the time...but I want to especially thank my elder sister/graphic designer/business mentor/all of the above, Cassandra, for practically being my Number 1 supporter!
I never, ever, ever could have made it this far without you, @shortandsweetcreative 🌻
📸 Photo by @chvpich

FRANCESSCA • WEDDING FLORIST

DOUBLE POSTING today for a very important announcement! Goldie's met & surpassed an extremely crucial goal this last week--after less than 7 months of business operations, this once-tiny-endeavor has grown & expanded into a 5-figure brand! ⭐⭐⭐ • • • I could not be more thankful to the Lord for allowing me to come this far & having this much success in such a short amount of time! Considering I never presumed I'd exceed such a goal until after this winter, I'm extreeeemely blessed 🧡 • • • As always, family deserves the majority of the thanks the majority of the time...but I want to especially thank my elder sister/graphic designer/business mentor/all of the above, Cassandra, for practically being my Number 1 supporter! I never, ever, ever could have made it this far without you, @shortandsweetcreative 🌻 📸 Photo by @chvpich

Titusville, Florida
Happyyyyy Sunday!
Goldie's "Hearthstone" Wedding Workshop is only TWO weeks from tomorrow!! 🤩
• • •
I'm so excited to be featuring the following vendors & giving my attendees an event to remember for months to come🌹
@goldiesflowertruck
@olivia_bowen_bridal 
@mimosasandmoonshine 
@cypress.table 
@shortandsweetcreative 
• • •
DM me!! All you attendees HAVE to claim your spots ASAP...half of our slots are already full! You won't want to miss this cozy, Autumn-influenced afternoon event 🍁✨

FRANCESSCA • WEDDING FLORIST

Happyyyyy Sunday! Goldie's "Hearthstone" Wedding Workshop is only TWO weeks from tomorrow!! 🤩 • • • I'm so excited to be featuring the following vendors & giving my attendees an event to remember for months to come🌹 @goldiesflowertruck @olivia_bowen_bridal @mimosasandmoonshine @cypress.table @shortandsweetcreative • • • DM me!! All you attendees HAVE to claim your spots ASAP...half of our slots are already full! You won't want to miss this cozy, Autumn-influenced afternoon event 🍁✨

Covington Farm
CALENDAR CARD MEMBERS:
You now have access to your October Deal of the Month - Buy One Get One AUTUMN Arrangement!! 🍁
• • •
Please DM me to place an order for yourself or a loved one, & we'll take great care of it this season! 🤩
• • •
Photo by: @gemas_photographyllc 
Florist: @goldiesflowertruck
Host / Creative Director: @brianaalexisphoto
Venue: @covingtonfarmweddingsandevents
Planner: @shells_eventplanning
Rentals: @covingtonfarmweddingsandevents
Dresses: @paulamorgenstern
Hair & Makeup: @lashbos
Flat Lay: @brianaalexisphoto
Mobile Bar: @barandbubbles
Cake: @moist_endeavors
Charcuterie Board: @charcuteriebyjewels
Acrylic Signage: @kulgra
Accessories: @glitteralley 
Pet Care: @furryventures_petcare
Model: @rachboscaino 🧡🧡🧡

FRANCESSCA • WEDDING FLORIST

CALENDAR CARD MEMBERS: You now have access to your October Deal of the Month - Buy One Get One AUTUMN Arrangement!! 🍁 • • • Please DM me to place an order for yourself or a loved one, & we'll take great care of it this season! 🤩 • • • Photo by: @gemas_photographyllc Florist: @goldiesflowertruck Host / Creative Director: @brianaalexisphoto Venue: @covingtonfarmweddingsandevents Planner: @shells_eventplanning Rentals: @covingtonfarmweddingsandevents Dresses: @paulamorgenstern Hair & Makeup: @lashbos Flat Lay: @brianaalexisphoto Mobile Bar: @barandbubbles Cake: @moist_endeavors Charcuterie Board: @charcuteriebyjewels Acrylic Signage: @kulgra Accessories: @glitteralley Pet Care: @furryventures_petcare Model: @rachboscaino 🧡🧡🧡

Hyatt Regency Clearwater Beach Resort and Spa
🍁 FALL GIVEAWAY CLOSED 🍁
In honor of the first day of Autumn tomorrow AND our goal being met to gain 500 followers this past week, we're giving y'all your promised reward!
• • •
🍁 THE PRIZE:
An $80 customized & colored Dried Floral bouquet!
*This is perfect for your home, a photoshoot, the Autumn season, ANYTHING!!*
🍁 TO ENTER:
1) Must follow @goldiesflowertruck 
2) Must save *THIS* post & DM a screenshot as proof
3) Must tag 3 friends in the comments who'd also like to get in on this!
*Make sure you follow all 3 rules to be entered! Tagging celebrity/spam accounts will not be counted*
• • •
🍁 THAT'S ALL, FOLKS!
Winner will be announced Friday, 9/25.
📸 Photo by @brianaalexisphoto (y'all should follow Bri, too)!!

FRANCESSCA • WEDDING FLORIST

🍁 FALL GIVEAWAY CLOSED 🍁 In honor of the first day of Autumn tomorrow AND our goal being met to gain 500 followers this past week, we're giving y'all your promised reward! • • • 🍁 THE PRIZE: An $80 customized & colored Dried Floral bouquet! *This is perfect for your home, a photoshoot, the Autumn season, ANYTHING!!* 🍁 TO ENTER: 1) Must follow @goldiesflowertruck 2) Must save *THIS* post & DM a screenshot as proof 3) Must tag 3 friends in the comments who'd also like to get in on this! *Make sure you follow all 3 rules to be entered! Tagging celebrity/spam accounts will not be counted* • • • 🍁 THAT'S ALL, FOLKS! Winner will be announced Friday, 9/25. 📸 Photo by @brianaalexisphoto (y'all should follow Bri, too)!!

Winter Park, Florida
CALENDAR CARD MEMBERS: you all have access to your September Deal - FREE bouquet with NO delivery charge! Better get in that! 💐
• • •
Secondly, can we just take a moment to admire how GORG this girl is?? Photo by @kimgophotography & customized bouquet by us!! 🤩 So pleased with how adorable this whole gallery was. Can't wait to work with Kim again in the future! ✨
• • •
SEPTEMBER 13TH (Sunday) is National Grandparents Day! If I were y'all, I'd secure a pre-order spot before the weekend. Make sure your loved one gets gifted! 💞

FRANCESSCA • WEDDING FLORIST

CALENDAR CARD MEMBERS: you all have access to your September Deal - FREE bouquet with NO delivery charge! Better get in that! 💐 • • • Secondly, can we just take a moment to admire how GORG this girl is?? Photo by @kimgophotography & customized bouquet by us!! 🤩 So pleased with how adorable this whole gallery was. Can't wait to work with Kim again in the future! ✨ • • • SEPTEMBER 13TH (Sunday) is National Grandparents Day! If I were y'all, I'd secure a pre-order spot before the weekend. Make sure your loved one gets gifted! 💞

Melbourne, Florida
Happy Monday! ☀️
I've been a tad MIA posting on the main profile vs. Goldies' stories this week because we've been SUPER busy with hands-on work! But that's a good thing 🙌🏻
• • •
What does this week have in store for all my vendor friends?? I personally have a HUGE work trip this weekend, & it's ever-so exciting!🧳Can't wait to give y'all more details + sneak peeks starting Thursday 🤩
• • •
Orders are still being accepted & delivered as they come in, so make sure you place yours ASAP!
Sunday, Sep. 13th is Grandparents Day, so also be sure to consider whom you'd like to treat some flowers to!! 💐

FRANCESSCA • WEDDING FLORIST

Happy Monday! ☀️ I've been a tad MIA posting on the main profile vs. Goldies' stories this week because we've been SUPER busy with hands-on work! But that's a good thing 🙌🏻 • • • What does this week have in store for all my vendor friends?? I personally have a HUGE work trip this weekend, & it's ever-so exciting!🧳Can't wait to give y'all more details + sneak peeks starting Thursday 🤩 • • • Orders are still being accepted & delivered as they come in, so make sure you place yours ASAP! Sunday, Sep. 13th is Grandparents Day, so also be sure to consider whom you'd like to treat some flowers to!! 💐

Rockledge, Florida
It's another TUESDAYYY!
Are Tuesdays no one else's favorite day of the week? I like to think of it as a 2nd chance to have a successful Monday 😉
• • •
CALENDAR CARD MEMBERS:
As it's September 1st (hallelujah! 🙌🏻), you now have access to your September Monthly Deal--(1) FREE wrapped bouquet with NO delivery charge!! 🚚
• • •
Check our stories for other updates + announcements, & as always, don't be shy to reach out with questions or order requests!!
Photo by @maria.a.photo 💖⭐

FRANCESSCA • WEDDING FLORIST

It's another TUESDAYYY! Are Tuesdays no one else's favorite day of the week? I like to think of it as a 2nd chance to have a successful Monday 😉 • • • CALENDAR CARD MEMBERS: As it's September 1st (hallelujah! 🙌🏻), you now have access to your September Monthly Deal--(1) FREE wrapped bouquet with NO delivery charge!! 🚚 • • • Check our stories for other updates + announcements, & as always, don't be shy to reach out with questions or order requests!! Photo by @maria.a.photo 💖⭐

Melbourne, Florida
9  M O N T H S ! !
• • •
Happy Sunday! This silver-n-sage shoot was a *wee bit* more challenging than the last ones (there were only 2 of us this time), BUT we made it work! 🌿 Desirae's eyes look SO gray here...Fingers crossed they stay that way 😉 And aren't the silver berries in the tub the cutest?
• • •
DELIVERIES are going out tomorrow! And it's the LAST day that a Card Member can take advantage of the August deal of the month!! Contact us! ☎️

FRANCESSCA • WEDDING FLORIST

9 M O N T H S ! ! • • • Happy Sunday! This silver-n-sage shoot was a *wee bit* more challenging than the last ones (there were only 2 of us this time), BUT we made it work! 🌿 Desirae's eyes look SO gray here...Fingers crossed they stay that way 😉 And aren't the silver berries in the tub the cutest? • • • DELIVERIES are going out tomorrow! And it's the LAST day that a Card Member can take advantage of the August deal of the month!! Contact us! ☎️

Melbourne, Florida
A wise man once said, "Keep her stomach & flower vase full & you'll have a lot less problems." I think he's onto something 😉
Photo by @chvpich 💖
• • •
Happy FRI-YAY! It's been a fulfilling week for me & my business, so I hope the same for you! 🌼 What are your weekend plans?? I have lots of plans in the works to be excited for...but also plan on taking a quick Saturday break!
• • •
If you'd like to place an order, know that deliveries are going out first thing Monday morning, as usual!! 🚚 Message us ASAP to get in on it.

FRANCESSCA • WEDDING FLORIST

A wise man once said, "Keep her stomach & flower vase full & you'll have a lot less problems." I think he's onto something 😉 Photo by @chvpich 💖 • • • Happy FRI-YAY! It's been a fulfilling week for me & my business, so I hope the same for you! 🌼 What are your weekend plans?? I have lots of plans in the works to be excited for...but also plan on taking a quick Saturday break! • • • If you'd like to place an order, know that deliveries are going out first thing Monday morning, as usual!! 🚚 Message us ASAP to get in on it.